The stars are beginning to align for the server-based technologies we've been hearing so much about, and they'll be on full view at this month's Global Gaming Expo.
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It's an exciting time for the industry -- "time for the next generation of player interfaces to hit the real world," in the words of Tom Doyle, vice president of systems product management for Bally Technologies.
What is equally important, he adds, "We're seeing some loosening of budgets."
If more casinos are finding the money to take advantage of server-based gaming it is because the technology is becoming more practicable and cost-effective for them to deploy. The ability server-based gaming (SBG) provides casinos to "converse" with their players, immediately and in real time, pretty much wherever they are, but mainly its unprecedented powers to engage and entertain them directly at the gaming machine with an array of marketing and promotional interactions and rich-media content, these always were a given.
"We did a review of our systems portfolio 24 months ago as part of a very extensive process to try to determine where the industry was headed from a technology perspective," said Kelly Shaw, Aristocrat's vice president of North American systems sales and marketing. "We did extensive interviews with our customers. What we learned is that they want tools that are going to get them to server-based and downloadable gaming."
They're getting there, finally, because there are more Ethernet-enabled gaming floors, more collaborative opportunities available to operators and manufacturers alike now that there is an open standard that everyone agrees on for governing communications between different EGMs and back-of-house systems, and as more older …
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